With a background of more than 10 years in customer experience management, digital lifecycle marketing, running start-ups, sales, media strategy, marketing strategy within the digital & media sectors and key account management, my expertise spans:
Customer experience management – implementing and managing customer experience programmes for organisations including Telstra, Qantas, Transurban and Woolworths.
I have a full understanding of customer experience metrics including NPS, first call resolution and customer effort scores.
Digital transformation.
Digital marketing strategy, focusing on marketing initiatives, customer acquisition, loyalty, retention and providing value added serv...