This role leads developing and executing marketing programs to drive revenue and customer adoption of SMART kapp digital capture board hardware, mobile app, and premium services.
•Communications, messaging and positioning: creating assets which clearly articulate feature-benefits and differentiate product line from competitors
• Leading the development and execution of beta evidence and early customer seeding strategies
• Gathering and analyzing a variety of information including market data, sales trends, customer insight and incorporate into compelling marketing strategy
• Creating presentations, tools and resources to support the Sales and Channel teams in executing their mar...