We live in a world where advertising is no longer what an advertiser does to the masses but what people are willing to accept and pass on. Today all boundaries are fading, screens are everywhere and all forms of media are becoming social. The only way to survive is to break the boundaries and do something new.
Born in Latvia I feel special connection to everything global — from travelling to brands. I have friends on all continents and apparently many of them are connected to advertising and design. I am actively following the leading industry trends and even trying to predict next potential innovation.
Gatis Rozenfelds is award winning creative director, guest lecturer in leading u...