Personal Information
Organization / Workplace
Singapore, Singapore Singapore
Occupation
Director of Planning
Industry
Advertising / Marketing / PR
About
• Strategic Planning: campaign strategy, brand positioning, consumer engagement/ go-to-market strategy development, with some experience in shopper marketing
• Strategic lead for regional accounts: MasterCard APMEA, L'Oreal, TicTac, Kinder, Nutella
• Has roots in qualitative and quantitative Market Research
• An advocate of truth-based creative work that drives business and builds brands.
• Now looking for the next big challenge in Communications and Brand Planning
Specialties: Communication strategy and engagement plan development, brand positioning and identity, insight-mining, leading brainstorming sessions, focus group moderation, quantitative/qualitative consume...
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