I'm a revenue-centric B2B marketer at heart. I'm passionate about using thought leadership and innovative ROI-focused programs to build client and prospective client relationships and to help sales move opportunities further, farther, and faster through the sales cycle.
I have a very methodical approach to what I do: Articulate an outcome-based, solution-centered messaging strategy to communicate what we're trying to sell. Create thought leadership vehicles to drive lead generation, client retention, and build the brand as a leader and innovator. Use thought leadership and innovative social events to support lead nurturing during the sales cycle, and finally be creative and clever in bu...