Ipsos 2014 Most Influential Brand Results Belgium
Download as PPTX, PDF
2 likes2,858 views
A short selection with key results of the international most influential brand survey by Ipsos. This deck shows the results of the Belgian leg of the survey. The survey ran end 2014. Focus of the survey is to measure the influence brands have on our life. If you want to find out more about the survey or your brand contact gerd.callewaert@ipsos.com.
Ipsos 2014 Most Influential Brand Results Belgium
- 1. #MIBrand
- 3. 3 2014: Most influential brand? 1.Argentina 2.Brazil 3.Canada 4.China 5.France 6.Germany 7.Mexico 8.Sweden 9.UK 10.USA 11.Australia 12.Belgium 13.Italy 14.Netherlands 15.Singapore 16.Taiwan 17.New Zealand 18.Peru 19.Uruguay 20.Thailand 21.Colombia
- 4. 4 The importance of branding
- 5. 5 Brands have value! - Interbrand Rank Brand 2014 Brand Value (billions of $) Index vs. 2013 1 Apple 118.9 + 21% 2 Google 107.4 + 15% 3 Coca Cola 81.6 + 3% 4 IBM 72.2 - 8% 5 Microsoft 61.2 + 3% 6 General Electrics 45.5 - 3% 7 Samsung 45.5 + 15% 8 Toyota 42.4 + 20% 9 McDonalds 42.3 + 1% 10 Mercedes-Benz 34.3 + 8%
- 6. 6 Brands are loosing power but growing in influence POWERED BY P&G
- 7. 7 Influential brands - The stock market Cumulative Monthly % Change (2011 to 2014) -10.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 DOW/NASDAQ Top Brands % change
- 8. 8 Survey specifics 14% 21% 22% 23% 20% Total interviewed: n=2502 18-24 y.o. 25-34 y.o. 35-44 y.o. 45-54 y.o. 55 y.o. 50% 50% DUTCH: 55% FRENCH: 45%
- 10. 10 SCORE
- 11. 11 Ipsos Influence Index 100 10 As low as 510 As high as 11
- 12. 12 Five dimensions driving influence INFLUENCE
- 19. 19 * Brand only questioned in Flanders #5 Ipsos Influence Index 279 Gender Language #6 #4 NL FR #5 #NA +2
- 24. 24 #1 La confirmation de la premi竪re place de Google dans la nouvelle 辿dition de cette 辿tude illustre l'impact positif des nouvelles technologies dans le quotidien des belges. Qu'il s'agisse d'un entrepreneur en qu棚te de nouveaux clients, d'un consommateur consultant des avis en ligne sur un restaurant ou d'un 辿tudiant souhaitant s'instruire: nos produits innovants visent enrichir et faciliter la vie de millions d'individus chaque jour. Les r辿sultats de cette derni竪re enqu棚te semblent d辿montrer que les belges sont du m棚me avis. - Thierry Geerts Country Director Google Belgium -
- 25. 25 Top 10 most influential brands #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 * Brand only questioned in Flanders * 2014 2013 *
- 26. 26 Top 10 most influential brands #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 * Brand only questioned in Flanders *
- 27. 27 Major Changes
- 28. 28 Going up 2013 Note: The focus is on national brands only (brands questioned in both Flanders and Wallonia) #43 #78 #33 #37 #74 #90 #34 #16 #12 #38 #88 #77 #31 #61 #82 +33 +25 +20 +20 +19 +19 +16 +15 2013 +14 +14 +14 +13 +11 +11 +11 Total rankTotal rank
- 29. 29 #129 Going Down Note: The focus is on national brands only (brands questioned in both Flanders and Wallonia) #124 #99 #62 #110 #111 #91 #44 #79 #133 #76 #56 #98 #132 #130 #89 #138 #49 #117 2013 -45 -42 -41 -33 -31 -31 -25 -24 -20 -20 2013 -19 -18 -17 -16 -15 -14 -13 -12 -11 Total rankTotal rank
- 31. 31 Top 10 brands - Babyboomers * Brand only questioned in Flanders #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 # 1 # 2 # 5 # 3 # 4 # 12 # 11 # 7 # 18 # 22 Total rank * Babyboomers #1 #3 #11 #2 #8 #33 #17 #10 #49 #58 Millennials #1 #2 #6 #3 #4 #13 #11 #10 #25 #29 Generation X *
- 32. 32 THANK YOUGerd Callewaert Country manager Ipsos Belgium Sofie Desmyter Senior research consultant Peter Janssen Marketing & communications
Editor's Notes
- If we compare babyboomers, milennials en generation x: Telenet : uit top 10 bij Milennials Proximus: duidelijk meer invloed bij baby boomers dan bij Milennials & babyboomers. Een merk zoals Een ver uit top 10 bij milennials en generation x