idea couture is an award-winning global strategic innovation and experience design firm.
We help leading companies envision and create differentiating breakthrough products, services and programs that fulfill client requirements, build lasting emotional connections between customers and brands, and drive new revenue.
We believe in the power of d-school + b-schoolâ„¢. delivering value by bringing the best team of multidisciplinary minds to every project, our internal expertise in anthropology, sociology, futures, strategy, branding and the design of new product experiences enables us to negotiate our way through any consumer, channel or business obstacle.