2016 Customer Relationship Management Conference Agenda
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The document provides a detailed 3-day agenda for the CRM Conference 2016, including workshops, presentations, panels, and networking events. Over 30 sessions are scheduled on topics related to customer relationship management, loyalty programs, analytics, mobile marketing, and omnichannel engagement. Presenters include executives from Lowe's, GameStop, Dunkin' Brands, PriceSmart, Journeys, ALDO Group, and other retailers. Activities include breakfasts, lunches, a welcome reception, and a retailer dinner sponsored by various CRM solution providers.
2016 Customer Relationship Management Conference Agenda
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DAYONE WEDNESDAY,JUNE15 10:00am5:00pm RegistrationDesk,8thStreetNorthFirstFloor Registration 11:30am1:30pm BoulevardRooms (3)Workshops BoulevardA KobieMarketing:ConvertingPassiveLoyalty intoActiveAdvocacy BoulevardB BondBrandLoyalty:Personaloyalty:TheMovefrom TX(transaction-only)toCXincreatingBrandLoyalty BoulevardC HarteHanks:Tweets,Pics,Clips,andApps TheMobileExperience GENERALSESSIONGRANDBALLROOM 2:00pm2:10pm WelcometoCRMC2016:CraigWood CraigWood,CRMCHost/ManagingDirector&ChiefEngagementOfficer 360LiveMedia 2:10pm3:10pm DanielBurrus:TransformingRetailwithStrategic ForesightandCertainty DanielBurrus,Futurist,StrategicAdvisor,AuthorBurrusResearch 3:10pm3:30pm GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon 3:30pm3:35pm SessionIntroduction:Epsilon 3:35pm4:15pm LowesHomeImprovement: IntegrationofAnalyticsintotheCustomerJourney KerrieAdams,DirectorofEnterpriseAnalyticsLowesHomeImprovement 4:15pm5:00pm GameStop:HowthePowerUpRewardsProgram TransformedGameStopintoaLoyaltyCompany (notjustacompanywithaloyaltyprogram) MikeHogan,EVPofStrategicBusinessandBrandDevelopmentGameStop andJimSturm,CEOBrierley+Partners 5:00pm6:30pm GrandFoyer&NormandieLounge WelcomeReception SponsoredbyCrowdTwist 7:00pm11:00pm ZED451 CRMCRetailerDinner AllRetailersWelcome.RSVPRequired. Co-Hostedby89Degrees,Aimia,MovableInk,SynchronyFinancial, &VeraCentra DAYTWO THURSDAY,JUNE16 7:00am8:00am BoulevardRoom Breakfast SponsoredbyBondBrandLoyalty GENERALSESSIONGRANDBALLROOM 8:00am8:20am ALookAheadWhoOwnstheCustomer? DavidSims,VicePresidentLoyaltyMarketingLaQuintaInnsandSuitesandFrankGrillo,CMOHarteHanks 8:20am8:25am SessionIntroduction:CrowdTwist 8:25am9:15am BridgetBrennan:WhySheBuysHowtoGrowwithWomenConsumersin2016andBeyond BridgetBrennan,CEOFemaleFactor&Author,WhySheBuys 9:15am9:55am DunkinBrands:OptimizingMobileandDigitaltoDeepenEngagementwithConsumers JohnCostello,President,GlobalMarketing&InnovationDunkinBrands 9:55am10:15am GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon CONCURRENTSESSIONGRANDBALLROOMSECONDFLOOR 10:15am10:20am SessionIntroduction:Acxiom 10:20am11:00am PriceSmart:HowtheCustomerLifecycleJourney&AnalyticsCombinetoDriveGrowth JoseLuisMarin,SVPMarketing&MemberServicesPriceSmartandDavidResnick,VicePresidentofClientSolutionsVeraCentra 11:00am11:40am Journeys:HowtoMarkettoTodaysMillennialswithTrue1:1 WadeJones,VicePresident,DirecttoConsumer&CRMTheJourneysGroupandJean-YvesSabot,VicePresidentRetailEpsilon 11:40am12:20pm ALDOGroup:LeveragingyourCustomerDatainanOmnichannelWorld IanRichards,VicePresidentCRM&AnalyticsALDOGroupandMargaretMurphy,President&COOOlson1to1 CONCURRENTSESSIONCONTINENTALBALLROOMFIRSTFLOOR 10:20am11:00am RackRoomShoes:PumpingUpCustomerLoyalty PaulVoss,DirectorofCRMRackRoomShoesandSandraGudat,CEOCustomerCommunicationsGroup 11:00am11:40am Belk:CreditYourSecretCRMWeapon SaraPatterson,DirectorofCreditBelkandWhitGoodrich,ChiefMarketingOfficer,RetailCardSynchronyFinancial 11:40am12:20pm Etsy:InnovationsinCX&PersonalizationatCriticalPointsintheCustomerLifecycle BrittanyWilliams,SeniorProductMarketingManagerEtsyandErnanRoman,PresidentERDMCorp. ENDCONCURRENTSESSION 12:20pm1:20pm WillifordRoom Luncheon SponsoredbyYesLifecycleMarketing 1:25pm2:55pm ContinentalBallroom SpeedDatingwithSponsors* *ExhibitsopenduringSpeedDatingSession GENERALSESSIONGRANDBALLROOM 3:00pm3:05pm SessionIntroduction:YesLifecycleMarketing 3:05pm3:20pm Soles4Souls:ShoesthatHelpEndPoverty BuddyTeaster,CEOSoles4Souls 3:20pm4:00pm JohnDeighton,Ph.D.:ConnectingwithYourCustomersintheAgeofDigitalDisruption JohnDeighton,Ph.D.,BakerFoundationProfessorofBusinessAdministrationatHarvardBusinessSchool,HarteHanksMarketingAdvisoryBoardMember 4:00pm4:20pm GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon 4:20pm5:15pm MarkScharenbroich:NiceBike:theRoadtoMakingMeaningfulConnections MarkScharenbroich,AwardWinningSpeakerandAuthor,NiceBike 5:15pm6:45pm GrandFoyer&NormandieLounge NetworkingReception SponsoredbyAcxiom DAYTHREE FRIDAY,JUNE17 7:30am8:30am BoulevardRoom Breakfast SponsoredbyBondBrandLoyalty GENERALSESSIONGRANDBALLROOM 8:30am8:35am SessionIntroduction:BondBrandLoyalty 8:35am9:35am SethGodin:WelcometotheNewNormalwithSethGodin SethGodin,Author,Entrepreneur,Speaker 9:35am10:15am Aveda:TheBeautyofBrandLoyalty RachaelOstrom,ExecutiveDirector,ConsumerEngagementAvedaandSeanClaessen,EVPofStrategy&ExecutiveCreativeDirectorBondBrandLoyalty 10:15am10:30am GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon 10:30am11:10am IKEA:OptimizingLifeEventCommunicationsThroughBigData AshleyWahl,CRMSpecialistIKEAandTedSilverman,SeniorDirector,PlanningandCustomerEngagement89Degrees 11:10am11:50am GrandBallroom Chicos:LeveragingRetailSciencetoIdentify&MaximizeYourMostValuable CustomerRelationships RachelMinerva,VicePresidentCustomerMarketing&AnalyticsChicosandCoreyPierson,CEOCustora 11:50am12:15pm RaffleandTwitterContestPrizeGiveawayandClosingRemarks 12:15pm Adjourn 12:30pm2:00pm WaldorfBallroom AdvisoryBoardLuncheon AGENDA ATAGLANCE