I've always loved to be in the forefront of digital innovations in marketing.
(One of the first theses in digital advertising in 1997, first digital agency in 2000, the 6th local iProspect office - Budapest - 2007, the 33rd iProspect office - Istanbul - 2010, recommendation engines in advertising in 2012, content marketing agency in 2013...)
I believe that digital marketing is capable of making people's life much easier and more convenient. This happens in parallel with an ever increasing ROI on the marketers' side, a true win-win.
I believe that there is still so much to do in this field.
Working as a marketing manager at B2B companies in the recent period, startup-like environment