Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Head of Marketing Automation at News Corp Australia
Industry
Advertising / Marketing / PR
Website
About
I have worked in the Marketing Industry both agency and client-side for the past 9 years. My experience spans across a plethora of skills - both B2B and B2C, such as online and data-driven marketing, content marketing (email, collateral, video, etc.), website development, SEM, SEO, social media, PR and more.
As Head of Marketing Automation I influence the customer lifecycle strategy, lead management processes, lead generation and the implementation of marketing automation for the Advertising Sales Division at News Corp Australia.
Prior to News Corp I was Senior Consultant at Datarati where my responsibilities focused on growing a team and consulting on all areas of Marketing Automation ...
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