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United Arab Emirates United Arab Emirates

Regional Director, Digital and Social Media at Leo Burnett MEA (Publicis Groupe)

Advertising / Marketing / PR

Graduated with a Master Degree in Semiotics at the court of Professor Umberto Eco, Guido is a global nomad with thirteen years of multichannel brand strategy experience Agency side, six of which spent across the MEA Region.  Former Head of Strategic Planning in Milano, London and Dubai on local, regional and global businesses across almost every industry at Leo Burnett, Saatchi&Saatchi and GREY Group.  Digital evangelist much earlier than the Social Media revolution, he contributed to launch the first automotive blog and the first UGC platform for Fiat, the first fashion digital experience for Armani, the first year-long serial Content in Middle East for Nestle Maggi. Today, as Global ...