Gulsum Kayis Arslan
Personal Information
Organization / Workplace
United Arab Emirates United Arab Emirates
Occupation
Director, Marketing & Strategy. @Dubai World Trade Center
Industry
Advertising / Marketing / PR
About
Senior marketing executive with 18 years of progressive experience across multinational brands and several startup operations. B2C and B2B marketing expert across cornerstone industries FMCG, distribution, MICE & live events. Sustainable market growth and regional marketing structuring in emerging markets in the MENAT region covering Turkey,Saudi Arabia, UAE, Kuwait, Lebanon, Jordan, Iraq, Iran, Egypt, Algeria and Pakistan. Specialized in brand development, brand building, strategic planning, market & category development, change management, revenue management, customer journey & satisfaction
Key Skills: Strategy Planning,Business Planning,Brand Equity,Brand Development,Process Developme...
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