Cover ad-driven internet business models and global advertising agencies. Coverage includes: GOOG, FB, YHOO, TWTR, LNKD, TRIP, P, YELP, AOL, IACI, FUEL, ANGI, WBMD, WPP, OMC, IPG, MDCA.
Deep industry experience: 18 years stewarding media strategy and execution for broad range of ad agency clients (GM, HPQ, S, CMCSA, EBAY, ADBE, PEP, NESN....). 14 years planning and buying for GM on both Tier 1 and 2 levels. Hands on experience with upfront/scatter broadcast/cable TV, radio, outdoor, magazine, newspaper, search, display, mobile, event marketing. Brand and direct response spending.
Series 7, 63, 86, & 87 licenses
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