Personal Information
Organization / Workplace
Nigeria Nigeria
Occupation
Integrated Marketing Communications Consultant | Business, Product, Brand Development Strategist
Industry
Advertising / Marketing / PR
Website
http://www.max-edge.comAbout
The Nigerian and the Sub-Saharan business landscape have the most diversified consumer profiles based cultural differences, technology usage & buying power which influences their choice of product & brand. My 10 years experience have been devoted to understanding these landscapes and help brands achieve the set objectives whilst capturing and growing their markets.
I have consulted for brands/organisations seeking regional-tailored sales driven mechanics considering the influence of cultures on buying habit of consumers and develop impactful campaigns that are tailored to the lifestyle of different consumers.
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