I started my career in media & research in 2006 worked as a Client Services Executive at mediatrack Pakistan, where I were assigned responsibilities for make analysis on different parameter and send assigned Channel/Agency.
In 2011 I joined Airwaves Media Pvt Ltd where I was responsible for finalizing the research project was design as a pre-launching study for TV One & Newsone; the research study was conducted in Metros with 3000 sample size. This was a very challenging and interesting task as a first job in Media Industry. After completion pre-launch study successfully I were assigned to deliver TV Rating & Media Monitoring Services to sales & marketing team.