I am convinced that as people, as companies and brands, as a society, we must constantly ask ourselves self-critically what we want to stand up for in life. As a brand revitalizer and renovator, I help brands that can and want to make a real value contribution to find the right answer. Because when brands understand what values they have, what differentiates them from others and what connecting values can be used for people and society, they create a sustainable basis for more impact - entrepreneurially, economically and socially.