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Award-winning Professor Harvey Markovitz’s impact on students studying Direct and Interactive Marketing can be measured by the 108 individual student awards won for excellence in Interactive Integrated Direct Marketing Strategy Planning in the DMEF National Collegiate ECHO competition since 2002. Professor Markovitz, (hmarkovitz@pace.edu) is a Clinical Assistant Professor of Marketing at Pace University’s Lubin School of Business. He previously taught at Baruch College (CUNY) where his graduate students won Gold, Silver, Bronze and honorable mention awards in the ECHO competition. In the first year of competition at Pace, his undergraduate students won honorable mention and semi-fina