It's all about innovation. Innovation is vital, a necessity, not a luxury. I appreciated a lot the following 3 books:
1. The Power of Strategy Innovation
2. Innovation and Entrepreneurship
3. The Blue Ocean Strategy
If you haven't read any of these books you are unlikely to impact the history of business. Because hey: great entrepreneurs, they don't just make money.. They make history.
I am currently the founder and CEO of a 3-month old advertising agency called INNOVAD based in Tunis, Tunisia, specializing mostly in web video production.
Spécialisations : Branding, PR, CRM, innovation, Communication, Business Intelligence, Negociation.