Héctor Hugo Peña M.
Personal Information
Organization / Workplace
Monterrey Area, Mexico Mexico
Occupation
E-Commerce Manager at Lowe´s México
Industry
Advertising / Marketing / PR
Website
http://www.lowes.comAbout
Seasoned executive with over 9 years of experience leading projects for B2C and B2B companies. Passionate about E-Commerce, Digital Marketing and E-Business.
Strong experience in defining strategies for E-Commerce, Digital Marketing, SEM/SEO and Social Media, including Creative concept, UX, KPI's and Budget.
Specialties:
E-Commerce Platforms
E-Marketing
Brand Media Strategy
Digital Content Strategy
Payment Systems
Antifraud and Security
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Display Advertising
Email Marketing
Online Merchandising
Retargeting
Usability
User Experience
Analytics & Metrics
KPI´s Measurement
Business Partnerships
Contact Details