Personal Information
Organization / Workplace
Southern Region, South Jutland, Denmark Denmark
Occupation
Associate Professor of International Marketing
Industry
Advertising / Marketing / PR
About
- e-mail: svend@sam.sdu.dk
- Research and lecturing in International Marketing at University of Southern Denmark
- Author of textbooks in Marketing, e.g. Global Marketing, 6/e, Pearson Education, 2014 (ISBN 978-0-273-77316-0) and Marketing Management 3/e, 2015, Pearson Education (ISBN 978-0-273-77885-1) - see more here www.pearsoned.co.uk/hollensen
Specialties: Global Marketing, International Marketing, Marketing, Relationahip Marketing, International Strategic Allicances, Value Chain, Customer Value, International Market Selection, Entry Modes, Marketing Planning
Contact Details