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São Paulo Area, Brazil Brazil

Managing Director

Entertainment / Sports

• 20 years working in consumer goods, telecommunications and cards markets for national and multinationals corporations in B2C and B2B areas; • In consumer goods, product lines management, new products, line extensions and relaunching. Positioning statement, advertising campaigns, national promotions coordination, market analysis and events implementation for the brands; • In telecommunications, managed marketing and advertising budgets, defined media and events strategies as negociations for all communications channels and companies' areas; • In cards market, redefined Visa's merchandising and events strategies for all sales channels. Also responsible for POS promotions and incentive cam...