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technology transfer ict fitt innovation practice business model intellectual property assessment licensing strategy awareness exploitation collaboration partnership method intellectual property rights network management intangible assets patent protection cluster license agreement value proposition coaching entrepreneur co-creation motivation knowledge transfer valuation detection instrument researcher living lab guideline open source dual licensing price europe standardisation invention potential market research bootcamp start-up professionalise communication social network copyright inventor community ipr scenario scorecard interaction foss compensation selection competence agreement team disclosure revenue result policy wiki social media criteria industrial research sharing consulting profit incentive testing career charter monitoring soft ip business science open innovation normalisation brainstorming code platform assignment international sourcing feasibility design background benefit organisation research customer-driven iso law spin-off employment positioning income cost approach european patent office copyleft royalties creativity first-stage impact negotiation value expert marketing market assessment knowledge management technology hdi heidelberg innovation forum objective collaboratio evaluation fp8 web 20 venture capital fp7 nmanagement vc sme conference valorisation market researc investment readiness attractiveness valuationl ied election incentives case sustainability process mit commerzialisation start-ups silicon valley spin-offs ip pitch idea