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Bilbao Area, Spain Spain

CRM Manager at Eroski, Marketing Professor at Deusto University, AME (Travel Club) Board Member

Retail

As head of CRM, I managed the loyalty programs of Eroski, included the management of direct marketing and segmented promotions. Since the launch of Eroski Club loyalty program (in which I participated directly) I manage strategic proyects to build the program in a long term perspective. I teachCRM on the Advanced Marketing Master, and marketing in general at Deusto University (Bilbao).