Personal Information
Organization / Workplace
New Delhi Area, India India
Occupation
Director at AbsolutData Research & Analytics
Industry
Apparel / Fashion
About
Delivering actionable insights to Marketing and CRM organizations
Marketing anlaytics , and Financial Risk Analytics , Implementing business solutions via quantitative methods
Specialties:
Marketing Effectiveness : Marketing Mix Models, Advertisement Effectiveness, Price & Promotion , Assortment, Digital Attribution , Trade effectiveness, New Product development & innovation
CRM : Acquisition models , Cross Sell & Retention Models, Collection & Asset Recovery Strategies.
Application of Market Research along side of secondary analysis to build robust solutions
Strong Exp Across key domains such as CPG & Financial Risk Consulting
Putting simple stories to complex problems.. ensur...
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