I have over 8 years of experience in marketing, with a focus on the digital marketing. Throughout this time, I have witnessed different tenets of digital marketing being embraced by every part of the business from sales & marketing to customer service and HR. These verticals are no longer unique to just marketing, but embedded into most core business functions, breaking down the silos across the business.
I am especially passionate about social media because it enables authenticity & professional branding. Through my experience, I truly believe that this is key in today’s world to successful selling & prospecting. Similarly, social media not just enables one to craft your own profess...