It sets my hair on fire when someone tells me that marketing, whether it's social media, public relations, content marketing, etc., isn't working for them, yet analytics parameters haven't been appropriately set up to track effectiveness.
I am excited about showing brands how inbound marketing and proper use of Google Analytics can save them money and generate the results their want to achieve. You don't know what works until you really KNOW what works.
I am also a total geek about the science of why people decide to purchase and pass along a recommendation to their social sphere.
Rolling my sleeves up to dig in with brands that are number 2 or 3 in the marketplace and help ...