Head of Digital & Direct Strategy at BMF Australia
Industry
Advertising / Marketing / PR
About
Accomplished B2C/B marketing professional with over 19 years broad financial marketing experience, client and agency side including: strategic planning, interactive marketing across full channel mix with key focus on ROI.
Specialising in digital & social effectiveness including customer contact framework and segmentation strategy. Driven by customer insights through testing and integrated channel optimisation.
Specialties:
- B2C and B2B acquisition & retention focus
- Developing and driving marketing strategy that has exceeded the forecasted target
- Strong analytic and problem solving skills to maximise marketing opportunities
- Recognised for decisive leadership skills
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