Personal Information
Organization / Workplace
Korea Korea, South
Occupation
EduProfessor at CAU
Industry
Advertising / Marketing / PR
Website
http://hysimc.hanyang.ac.kr/About
Goal: To be a good person
Doctoral fellow at University of Oregon
Paper results
1. The Influence of Brand Cognition and Perceived Product Quality on Brand Royalty: University Student’s Consumption to Sports Goods. Journal of Sport and Leisure Studies, 2011, 44, 275-287.
2. Analysis of the Predict Items which Affects Sport-Participation Motivating. Journal of Sport and Leisure Studies, 2011, 43, 111-126
3. The Verifying of Mutual Influence on Body Image Perception and Sport Participation Intermediated by Self-esteem. Journal of Sport and Leisure Studies, 2010, 42, 1343-1354.
4. Analyzing the Sport-contents Use Behavior based on Personal Value Characteristic. The Korean Journal of Physic...
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