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Taipei City, Taiwan Taiwan

Manager

Telecom / Mobile

* Come out own brand strategy from 3 fundamental sections: corporate identity, product identity, and store identity * Develop product strategy and mix by SWOT and Porter's 5 forces * Find out needs and demands of target market and consumer by quantitative research to collect effective sample size for specific answers, and by qualitative research to dig out consumer's behavior in-depth, e.g. FGI * Marcom plan including advertising, public releation, sales promotion, event, and web in order to maximize propaganda efficiency based on different product characteristics * Combine marketing research and efficient analysis to come out sales proposal to potential customers not price only * Figure...