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A senior leader with 15+ years experience in marketing analytics and CRM, research, loyalty marketing, direct and digital marketing. Passionate about leveraging data and analytics to drive business strategy.

Graduate of Master of Management Analytics program, Queen's University, 2014

Specialties: 
* Marketing analytics
* Customer analytics
* Customer insight
* Campaign analysis
* Multi-channel contact strategy
* Customer Relationship Management (CRM programs)
* Customer data
* Direct marketing strategy and direct marketing programs
* Digital marketing and web analytics
* Segmentation strategies
* Loyalty marketing
* Retention programs
* Customer acquisition
* Marketing database
* Extens...

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