13 years of solid experience in PR, Communications and Digital. An independent person who is hands-on and ready to roll-up her sleeves to support her team in order to get any jobs done. Strong track record in establishing and maintaining relationship with the local media and editors in Southeast Asia and Europe. Experienced in increasing the communication and engagement on social media platforms and increasing the website's traffic. Spearheaded and championed numerous PR campaigns and initiatives (from churning press releases, feature stories, media interviews, press conferences, FAQs, Q&As, media engagement, editor's luncheon, media networking, editorials, media enquiries, media factshee...