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DON'T PICK UP THIS BOOK UNLESS you aspire to; investigate like Sherlock Holmes, question like Lt. Columbo, diagnose like Dr. House, empathize like Dr. Phill, think like Da Vinci, and commit like Winston Churchill.

PUT THIS BOOK DOWN ULESS you're passionate about; being told no, no, and more no, challenging the status quo, creating and capturing real value, inspiring with vision and educating with insight, helping people with their issues and successes, and making the kind of money that enables real choices. OK, if you're still holding this book, then you at least have the obligatory aspiration and passion for sales. But do you also possess the inherent EQ to influence change through "st...

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