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Paris Area, France France

Sales Director

Advertising / Marketing / PR

Chinese group of media and communication, linked to the Chinese major media group "CRI" Context / Objective: recent establishment of the French subsidiary / to develop awareness & sales - Sale of communication solutions to reach directly the Chinese clientele / tourists upstream in China : "viral marketing" via Chinese social media (blog, micro-blog Weibo, mobile app Weixin / WeChat...), content production, media visibility (internet, radio, tv…), events Result: - Notoriety among key sectors (tourism, transport, department stores, hospitality ...) and China-related organizations: Chamber of Commerce and Industry, Chinese government institutions... - Business development with advertise...