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Brussels, Belgium BE

Former Dean Vietnam Programs, Solvay Brussels School of Economics & Management

Education

I’m a graduate of Harvard Business School (Master of Business Administration, class of ‘79). Previously, I graduated as Master of Sciences in Management (Ingénieur Commercial) from Solvay Business School (Université Libre de Bruxelles, Belgium, 1975). I’m now professor of business administration at Université Libre de Bruxelles (Solvay Brussels School of Economics & Management and Ecole Polytechnique) where I hold the Chair of Marketing. My specializations are in Strategic Marketing Management and International Marketing. Another of my interests is the Marketing of Arts & Culture (I founded a research center on this subject called ARTketing...). Since 2009, I'm the Dean of Sol...