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Products are for people, something we often forget while wrestling with budgets and conflicting priorities. My sole aim as a product manager is to navigate this tangle with the end user and overall product strategy in mind, while seeking out the metrics to justify decisions and track ROI. I’ve worked as a copywriter, content strategist, web analytics specialist and business analyst – ground-up training that's helped me to understand the end-user's needs, and navigate constraints creatively to get the best results. Legendary communication skills and a compulsion to learn constantly are my back-up powers. Current mission: make business online banking something to sing about. 

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