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Greater New York City Area United States

Brand Strategy, Digital Strategy

Advertising / Marketing / PR

Seasoned marketing strategist skilled in distilling category, consumer and cultural insight to uncover new strategic opportunities that drive customer engagement and grow revenue Worked across all industry verticals: CPG, technology, finance, retail, ecommerce, and healthcare. Clients include: P&G, Microsoft, Citibank, Mastercard, American Express, PepsiCo, J&J, Novartis Specialties: Brand Strategy (vision, mission, positioning), Digital Strategy: (web, social, mobile, UX, analytics, content marketing, connections planning, relationship management across awareness, acquisition, conversion, loyalty) Innovation, New Product Development, Trend and Consumer Insight, Research Methodologies,...