Newcastle Innovation Workshop
Download as PPTX, PDF
1 like348 views
This document discusses harnessing social media skills to discover conversations and influencers in specific fields. It provides hints on searching Google, Twitter, and LinkedIn to find influencers and conversations. It also discusses building an online presence through content, channels, conversations and connections. An evaluation of Prof. Clare Collins' social media presence is requested to provide recommendations for improvement. Expanding the commercialization of her work through a health and diet app is discussed, identifying how a social media plan can help in three independent ways such as product development, funding, and network building.
Newcastle Innovation Workshop
- 1. Hacking NIs social media strategy Jessica Sullivan Dr Gary Ellem Ellem and Sullivan - enabling social business
- 2. Social media in business is another way to sell products. Yes No Mu
- 3. Researchers Research Group University Industry Companies Government Influencers Crowd Newcastle Innovation Profile Building Profile/Partner Assessment Building Capability
- 4. How would we commercialise the work of Prof Clare Collins? Survey - increase market reach (sell to more people) - broaden product ecosystem (companion products) Strategies - self generated product development strategies - emergent collaborative strategies Optimal strategy is to do both the question is how do we join in the conversation to enable the process?
- 5. Challenge Your challenge is to harness your social media skills to discover one or two social media conversations and at least three influencers within the conversation. Hints: Google (good place to start but SEO limits) Twitter (can search for keywords and #conversations time sensitive) LinkedIn (background checks on possible influencers, topics and conversations by influencers)
- 6. So youve found an influencer what do you do now? ..to be attractive to an influencer you need to look credible yourself.
- 7. Building your online presences Content Content: Profile, blog posts, articles etc. Channels: Twitter, LinkedIn, website, blogs, etc. Conversations: #chats, replies, retweets, comments etc. Connections: clients, companies, partners, influencers etc. Inner circle Outer circle Far outer circle The 4-1-1 Rule Participate in the flow of information
- 8. An example of a content marketing strategy 1 2 3 4 Selling the company: International Consumer Electronics Show (CES) Selling the product: #edtechchat and #flipclass
- 9. Challenge Evaluate Prof Clare Collins social media activity and make some recommendations for what she could do to improve her social media presence. How could you help Clare? Hint: use the 4Cs to evaluate Clares current position
- 10. Evaluation
- 11. How would we commercialise the work of Prof Clare Collins? Survey - increase market reach (sell to more people) - broaden product ecosystem (companion products) Strategies - self generated product development strategies - emergent collaborative strategies Optimal strategy is to do both the question is how do we join in the conversation to enable the process?
- 12. Discussion We have decided to expand the commercialisation Prof Collins work through a heath and diet App. Discuss product development and funding pathways with a view to identifying at least three independent ways that a social media plan can help.
- 13. Social media in business is another way to sell products. Yes No Mu Social media in business is another way to create networks, create products and create value sell products