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Greater New York City Area United States

Senior Account Executive // Digital Strategist

Advertising / Marketing / PR

Social media marketing is a combination of art and science. We’ve all heard it, we all believe it and we all practice it. While you need both to create and execute a successful social strategy, I’d like to focus on the art component: the execution, the feel, the words, the perception and the relationship building. In an always-connected world, people are often experiencing important life events or discoveries through social first, sometimes verbal, sometimes visual, usually written. As a content marketer, we’re creating, driving and measuring conversations happening on channels where people are most likely to let their guard down and interact on a personal level. That’s where I c...