At the early age of 10 when people would ask me about my hobbies: Observing People used to be my answer. No one told me about such a concept but this was something I learned about myself. After graduating in Physical Sciences I realized that my interest lies in creating advertising. I owe this to all those summer jobs that asked me to sell products/services to live customers. With no standard orientation I started my first job as a trainee copywriter & then learned basics of communication while being on the job. Sooner, I found myself at Indian Institute of Mass Communication where I completed my P.G.. This degree rewarded me with a stint in Account Planning; and brought some real experi...
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