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I'm an experienced content and social digital marketer with a strong editorial background and drive, honed by my experience as a journalist, strategist, and client. I've done many things; from brand planning and audience research, to writing copy and managing online communities, to overseeing UX strategy and design.

I specialize in developing brand and content messaging, identifying and targeting key audiences, and executing communication strategies across online and offline platforms.

I've had the pleasure to work with some of the world's leading financial brands, delivering on campaigns that not only provide compelling content but also drive measurable business results.

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