A dynamic, multilingual marketing and communications executive, Johanna has helped a diverse group of retailers, consumer brands, professional service firms, cultural agencies, industry associations and non-profit organizations establish and maintain a successful market place presence in Canada and internationally.
Known for her ability to conceive creative ideas that break through the clutter, she has deployed a wide range of external and internal communications, media and stakeholder relations, special events, advertising, digital and direct mail programs, sampling initiatives and corporate philanthropy strategies and campaigns to position companies and brands as leaders in consumer a...