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Advertising is the most fun you can have for a living. I have lived with this conviction for over 20 years. Sure, there are ups and downs, but at the end of the day I have loved it. From running my own shop in Sweden to working abroad with BBDO and Ogilvy – this industry has been very, very good to me. But lately I have found myself falling out of love with my chosen profession. I found it less brave than I remembered it. More constricted. Less playful. 

So, I decided to take a little time off from the big agency world. It is a scary thing to do, but also a wonderful thing. Together with some of the great people I have met (and the great people I have yet to meet), I am setting out to ma.

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