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Greater Boston Area United States

Branding | Qualitative Research | Service Design

Advertising / Marketing / PR

â–º OVERVIEW Former reporter with 10+ years helping propel brand growth via a wide range of B2B and consumer branding campaigns. Key member of multiple successful new business pitches, often as the strategic lead. In addition to proven capability for powerful messaging insights, applying research experience to design of services-as-products, a business growth strategy tightly aligned to customer values and needs. â–º FOCUS Identifying where and how businesses can generate value via generative insights about their customers, translating such learning into more productive messaging and services. â–º PASSION Collaborating with people who have the vigilance as well as humor to get great work