An always-inquisitive strategic planner, with a unique multi-disciplinary background that informs his approach to tackling business challenges; unpacking, interrogating, reframing the issue in order to identify the right problem, before putting forward a solution.
Close to 15 years experience employing 'strategic rigour' to develop powerful insights that have inspired big ideas in advertising, PR, government relations, and financial communications; and applying that same rigour to shaping innovative and effective go-to-market solutions behind these ideas.
Seasoned professional with a track record of delivering brand strategy, communications strategy, business planning and attribution so...