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Greater Seattle Area, WA United States

Content Strategist at Premera Blue Cross

Finance / Banking / Insurance

Experienced in developing and implementing content strategy for online/digital media including mobile optimization and mobile apps. Specialties: Online content: audience analysis and communication strategy, information architecture, UX flows and UI writing, user testing and journey mapping, integrating SEO, analyzing Web metrics, designing and managing large content migration projects, CMS management, writing, editing, project and budget management. Background includes work in technology, financial services, marketing, wireless telecom, healthcare, insurance, publishing, aerospace, foreign direct investment, and consumer publications covering home, fashion, architecture, garden, and l...