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Toronto, Canada Area Canada

Member, Editorial Advisory Board

Advertising / Marketing / PR

"Social PR for Business: Relating the Inside Out" Strategic responsibility for public relations and communication function, serving a provincially based membership (professional accountants) of 26,000. Managed media relations and other public relations, including marketing of the designation and association through affiliate partnerships and community endeavours. Developed and maintained a popular series of public information booklets in the areas of business, finance, executorship, income tax and accounting. Areas of responsibility also included many years of experience managing print and electronic member communications vehicles and marketing of the continuing professional developmen...