Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Experienced MarTech delivery professional: Marketing Systems, Projects, Technology, Automation, CX Journey design
Industry
Advertising / Marketing / PR
Website
About
I'm a passionate marketer who loves optimising the customer experience through use of data, futuristic thinking + channel mixing – eg using creative combinations of traditional methods + shiny new toys like automation platforms.
I enjoy roles that require architecture + deployment of a marketing technology stack, along with the process redesign + employee training that goes with it.
I have 16 years of work experience in 12 x different full time roles.
Though the majority of my career has been information technology + marketing related (in large vocational education, consumer retail + logistics companies) I also have extensive experience in other business verticals which I believe make m...
Contact Details
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kristen obaid
martech strategy
salesforce
digital strategy
project management
martech professional
futurist
technologist
marketing
about me
adobe
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pecha kucha
user experience
martech
amazon
travel and tourism
employment experience
digital marketing
sustainability
digital
real estate
google
facebook
sustainable development
technology
web analytics
utm
tracking code
naming conventions
martech operations
google analytics
data dimensions
automation
attribution
artificial intelligence
analytics
content strategy
strategy
social media marketing
marketing automation
transparency
search engine optimization
collaboration
marketing cloud
pardot
ecommerce
customer journey
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