Marketing, Customer Experience & Analytics Leader focused on driving measurable results. Possess leadership skills that capitalize on using innovative sophisticated online and offline quantitative analytics to drive customer acquisition, retention, deepening, engagement and profit growth. Effective presenter with regular exposure to C-suite and Board of Directors. Proven record of consistently improving marketing performance and revenue while containing costs by implementing CRM technologies, developing unique approaches to conducting campaigns, analyzing performance, creating meaningful marketing segments and databases, and providing insight by assessing the market and competition.
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return on marketing investmentromimedia mix optimization
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