Professional Experience:
creative strategies, branding and (digital) campaigning
content marketing and customer journey strategies
several campaigns on TV, magazines, radio, OOH,
packaging, CI projects and literature,
trade marketing, PoP promotions,
trade fair booth and show room conception,
online marketing, social media and WOM marketing,
international coordination, intercultural competence,
experienced in Japanese business culture
Specialties: branding and identity, advertising and marketing strategies, product development and launches, line extension implementations