Every subject deserves the best of treatments. Attention to tone, perspective, treatment and contributions is just the start. Having honed stories/content/words across most media for the last two decades, I've learned that the magic ingredient to creating scintillating copy – whether that's about stamp collecting, interior design, MRI technology, animal psychology or the myriad other subjects I've covered – is a desire to question, question, question. And then add some clever stuff.
Skills include (but are not confined to) commissioning, editing, writing, photography, website design, features, advertorials, research, editorial strategy, tone of voice and general media 'know how'. Yes